Throwawayism.

Okay I'm caught out. I was in Iittala yesterday drooling over their beautiful Christmas dinnerware (see above) when I passed by the counter and saw this massive sign...



I don't like to get on my soap box too often but all I can say is "right on"! You can read more about Iittala's 'Throwawayism' theory and the designers involved right here. Now, I'm not suggesting we all go out and by Iittala products (god knows I can't afford it) but I really believe that investing in a quality product is worthwhile both for you and environment. An issue I struggle with daily as I create more bags and cards etc... Interestingly, after I saw this, I then read a similar post over at Meet Me at Mikes called Christmas Craftism. Also a worthwhile read.